The combination of content marketing and social media creates something powerful. Read more
If a stranger offered a child free lollies in return for their picture, the parent would justifiably be angry. When this occurs on Facebook, they may not even realise it’s happening. There w... Read more
Are ads targeting children being policed properly and if so by whom and how successful are they? Melina Meletakos reports. The South African youth market has a sizeable chunk of annual spend... Read more
South Africa’s Interactive Advertising Bureau (IAB) has made a submission to the department of health over its proposed draft regulations on food labelling and advertising. “Unfortunately, t... Read more
The average age of people working in advertising agencies is apparently falling so much it is highly likely that by 2025 copy will be written by sperm. What worries me, however, is not the q... Read more
