What the alcohol advertising industry and alcohol producers get away with
South Africa has a problem with alcohol, and I contributed to it. From 2002 to 2013, I worked in advertising, ...
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Tag: advertising
Revealed! The consumer and media behaviour of SA’s Gen Zs
Gen Z, South Africa’s most powerful consumer force, is a generation defined by its aversion to fleeting trends, cultural stereotypes, ...
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Will creators suffer the same fate as reality TV?
The creator and influencer space is still growing, but I feel the growth slowing due to the inherent friction that ...
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Cracking the R900-billion township market
South Africa’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The ...
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Celebrating the sound of connection
The Telkom Radio Awards take place in Johannesburg on 6 December. To celebrate the annual event, The Media magazine is ...
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Media Moves: Discover Sport & the Extreme Fighting Championship ink streaming deal, Sweet victory for Riverbed, Distinguished speakers join WAN-IFRA’s Newsroom Summit
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Discover Sport ...
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