The debate around a zero-based rate card
The Advertising Media Association of South Africa (AMASA) last week held its latest forum in Sandton. A panel of industry experts ...
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Tag: advertising
Children have lobbying power, but are they a discerning market?
Are ads targeting children being policed properly and if so by whom and how successful are they? Melina Meletakos reports. ...
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Native advertising, product placement, content marketing, advertorials: What’s going on?
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to ...
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Pockets of Excellence – Looking after clients’ radio interests
Having explored various sectors in my Pockets of Excellence series of articles, including cinema, outdoor advertising and a burning hot ...
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Facebook and McCann getting creative with African advertising campaigns
Facebook and McCann have unveiled the results of their two Creative Accelerator campaigns. Michael Bratt spoke to both organisations to ...
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Stirring the suds: SA’s soapies still grab audience attention
Since South Africa’s most watched programme came to an abrupt end, the jury has been out on who is in ...
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