Tag: adverts

Adstream and Adlytics. Media Host has two seriously useful tools for advertising agencies and big brands to take advantage of.

Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...

CYBERTORIAL: Want to know what your competitors are up to with their radio and television advertising? Media Host’s new Adlytics ...

The way dads are portrayed in advertising is changing. And some South African examples are setting the scene.

OPINION: Duncan Southgate, our Global Brand Director for all things Digital at Millward Brown, thinks I spend far too much time ...

Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me ...