Cannes Lions 2022 is shaping up to be one of the most exciting years in the award show’s history, bolstered by the two-year hiatus it took due to the pandemic. Read more
Live sporting events are among the few remaining places where advertisers can ensure that no one fast forwards through their commercials. Which is why the Super Bowl charges US$5.5 million f... Read more
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may help. Read more
A massive tournament like the Cricket World Cup provides brands with an opportunity for mass exposure through innovative advertising campaigns. Read more
Twenty-eight commercials were tracked in the run up to the big game, and during and after it, and released some fascinating insights into the viral life of Super Bowl ads online. Read more
For those doubting the power of social media video advertising, they need only look at PEX’s recent research. The platform, which is a global video and music search engine used by all... Read more
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