Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that ...
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Tag: advice
Vusi Thembekwayo: ‘They don’t have a long-term strategy because there isn’t a long-term in today’s world’
Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...
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Just because people CAN see your advert, doesn’t mean they WILL see it
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing ...
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How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
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Beyond paperwork: Lessons in respecting your audience from media legend, Greg Maloka (with videos)
Kaya FM managing director Greg Maloka walked away with this year’s Media Owner Legend accolade at the MOST Awards. Here’s ...
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A Black Dragon’s lessons: Meet triumph and disaster head on
He's a businessman through and through, a man who spends more time at his offices than he does at home. ...
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