Tag: agency relationships

Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...

Creative and media integration is now essential because digital marketing requires both disciplines to work together in real time. The ...

A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...

A business model answers questions that are crucial for strategic decision-making and business operations. It should always focus on these ...

The past two years have been undeniably tough for advertisers and their agency partners. We’ve all been compelled to evolve ...