SA media agencies must widen focus to be more competitive
The recent release of the SCOPEN research into the state of play at South African media agencies has revealed a ...
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Tag: Agency SCOPE
Pitching takes energy
Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they ...
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The need to know more: AGENCY SCOPE goes into field this week
The number of participants to be interviewed in AGENCY SCOPE's biennial research has rocketed from 70 decision makers in 2016 ...
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Media Moves: Tractor x Converse mural wows, Derby new M&G editor, Daily Maverick 168 expands distribution, Incubeta to maximise SA Tourism digital marketing
The Media Online’s weekly round up of people, account and business moves in media.
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Why media agency pitches will lead the way in 2021
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN ...
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Data: A price above gold
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold.
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