Tag: Agency SCOPE

AGENCY SCOPE, the biennial research on trends within advertiser-agency relationships and the perception and image of the agencies, covering 300 ...

“Ranking the top professionals in the creative agency space in South Africa is usually determined by a vote, with a ...

“In 2021, the average number of agents a marketer worked with in South Africa was 12.7, a figure that has ...

The research team is well on the way to achieving a target of 200 brands and 300 interviews by the end ...

“How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching ...

The changes in our industry have been massive – and not just due to the pandemic, either. We’ve seen print ...