Broadcasting, viewed through an AI-powered lens
Technology has been pushing boundaries and driving transformation across industries for several decades – and in no other industry is ...
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Tag: AI
WAN-IFRA publishes 5th report on AI
During its World News Media Congress in Copenhagen, WAN-IFRA published its fifth report focused on the topic of Artificial Intelligence. ...
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The human ‘X-factor’ in AI-driven marketing
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. ...
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Newsrooms are experimenting with generative AI, warts and all
The journalism industry has been under immense economic pressure over the past two decades, so it makes sense that journalists ...
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The ethics of using AI in creative writing
At Flow Communications, like many companies, we grapple with the ethics of using artificial intelligence (AI) in our work, which ...
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Enhancing marketing effectiveness in the age of AI
Under the theme From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem, Effie South Africa recently hosted a dialogue ...
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