Three years after ChatGPT: what’s in the modern AI toolkit?
It’s been just three years since ChatGPT launched, but it feels like a lifetime. The tech has exploded, not just ...
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Tag: AI
What the G20 taught us about marketing, media and reputation leadership
South Africa’s hosting of the G20 Summit in 2025 wasn’t just a diplomatic milestone. It was a live, high-stakes demonstration of ...
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The ‘good enough’ conundrum: The enduring importance of crafting with intent
We are living through a big creative shift, one that has less to do with technology and everything to do ...
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‘Being human is the ultimate differentiation strategy’
A quiet crisis is unfolding in marketing. We’ve never had more data, tools, and technology at our disposal. Yet, somehow, ...
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The dark side of automation
Automated systems have transformed every aspect of marketing operations over the past few years, from how we run email campaigns ...
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AI literacy in the creative economy
Artificial intelligence is everywhere, but understanding is scarce. The real challenge for the creative industries isn’t access to tools, but ...
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