The digital scavenger hunt is over
I’ve spent a portion of my public relations career chasing the 'blue link'. You know the one that wanted the ...
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Tag: AI
‘Titan of Transparency’ to host online ad fraud webinar for SA
Ad fraud in the age of artificial intelligence has escalated from a game of simple scripts into a highly sophisticated ...
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Ads are coming to AI. Does that really have to be such a bad thing?
American artificial intelligence (AI) company Anthropic this month attracted applause – and a surge in users – for clever advertisements ...
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South Africa’s consumer class is all in on AI
AI-driven tools have been evolving for decades, but when ChatGPT was released to the public on 30 November 2022, it ...
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‘We are slower than the crisis’
At one point during the recent UNESCO conference in Pretoria, a regulator leaned into the microphone and admitted something you ...
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South African brands must guard against paid media ‘workslop’
Marketing leaders are facing growing board pressure to use more AI – often without any supporting rationale. However, when it ...
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