As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear. Read more
With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting down their stakes in Africa. Read more
Four media research experts share their views on the issues and the trends ahead for the media research sector in South Africa and Africa. Africa is ripe for growth. Bye bye AMPS, hello SELS... Read more
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around the world – including those in South... Read more
Consumers in South Africa, have a distinctly ‘new world’ view and are far more inclined to try new products, a new Nielsen Global Survey on product innovation has found. The research reveale... Read more
