Tag: Ailsa Wingfield

As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...

With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting ...

Four media research experts share their views on the issues and the trends ahead for the media research sector in ...

The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around ...

Consumers in South Africa, have a distinctly ‘new world’ view and are far more inclined to try new products, a ...