Online FMCG shopping leapfrogs five years
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...
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Tag: Ailsa Wingfield
Disrupting traditional paths of evolution in African media research
With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting ...
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Not the right time for ‘copy and paste’ media research
Four media research experts share their views on the issues and the trends ahead for the media research sector in ...
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A technology driven world with traditional values
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around ...
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Yes we are an ‘innovation nation’ – where new products are concerned
Consumers in South Africa, have a distinctly ‘new world’ view and are far more inclined to try new products, a ...
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