Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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Tag: AMASA workshop
Briefly… New dates for Amasa workshop
The Advertising Media Association of South Africa (Amasa) has announced that the sought after Annual Media Planning Workshop has now ...
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Briefly…AMASA CT workshop focuses on integrated media planning
Integrated Media Planning will be the focus of the popular annual AMASA workshop this year, looking at how to ensure ...
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