In a world of countless entertainment opportunities, movies are one of the few remaining proven ways to attract a new audience and retain existing ones. Yet the dominant narrative seems to b... Read more
While the dreaded virus has been the star of every show across every screen or channel in every country across the globe, it has pretty much not made it as the star of festive season adverti... Read more
While investment in content has grown substantially, it has far outpaced growth in revenue from TV advertising, movie ticket sales and over-the-top video subscriptions. Read more
Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, consumers and marketers. Read more
It will become increasingly more important to consider and address how the technologies such as AI may affect women. Read more
World of Media, The Media Online’s weekly wrap of need-to-know global media news. Read more
