The battle for Bok Friday
South Africa plans special legal protection for the 2026 Rugby's Greatest Rivalry Tour Common rugby terms like 'Bok', 'Bokke' and ...
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Tag: ambush marketing
Why World Cup stadiums are losing their brand names
FIFA's clean stadium policy requires non-sponsor branding to be removed or concealed at World Cup venues Stadiums such as Levi's ...
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Ad skipping and blocking could spur an advertising arms race
Much to the disappointment of advertisers and ad agencies, many people do not like advertising. Some will do anything to ...
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Leveraging digital opportunities and capitalising on Olympics fever
Organisations which use digital marketing as an afterthought during the 2016 Olympics could be missing out on important longer-term wins. ...
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Euro 2016 sponsors being ambushed on social media by ‘unofficial’ brands
Are brands scoring an own goal by failing to take into account the instantaneousness of social media and its usefulness ...
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