Tag: AMF

AI has become a cliched topic in the boardroom and it has already started to change how we operate as ...

The Advertising Media Forum (AMF) is premised on advancing the advertising media industry through sharing information, oversight and education. A ...

For over a decade, South Africa’s media industry has been driven by a relentless pursuit of performance. Every click, view ...

In the media industry, process often becomes the holy grail. We measure, we optimise, and we automate, until the humanity ...

The next two years, 2026 and 2027, are going to see two key changes in South Africa’s current TV planning ...

Gaming. In some households it's a muddy word, in some it's a way for families and friends to connect, and ...