Media strategy in the age of sharing
Martin MacGregor says it is time to strategise around just how shareable our ads can be. In our industry, the ...
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Tag: AMF
Nominations open for AMF Media Masters development programme
The AMF Media Masters Development Programme (MMDP) is aimed at those who love the work they do and want to ...
Read moreDetailsDifferentiation is dead, long live differentiation!
I have been fortunate enough to have been exposed to some fascinating and thought-provoking leaders in our industry, both from ...
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Suppose they created a market segment and no one came?
Writing in McCall’s magazine about her son’s resistance to the Vietnam conflict in 1966, American author and poet Charlotte E. ...
Read moreDetailsOutdoor or Out of Home…What’s in a name?
The global revolution in consumer behaviour and media consumption is challenging many of the accepted fundamentals of media strategy. The ...
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Reinventing ways of consuming media
Some say traditional media is dying, yet according to Ad Dynamix, ad spend has increased across all traditional channels with ...
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