A fine balance between science and creativity
In today’s world, we enjoy access to so much information about customers. We know who they are, where they live ...
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Tag: analytics
Brave new world: Social media analytics trends in 2017
A number of key trends are set for the social media space in 2017. Significantly, many hinge on what is ...
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Maximising consumer engagement in a brand-push war zone
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists ...
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Machine still needs man for accurate social media analysis
The digital age has fundamentally altered how we communicate – particularly via text. Be it a tweet, online comment or ...
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Disrupt or die: Lessons from digital native companies
Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – ...
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Customer-centric strategy in the Age of the Customer
We are living in the 'Age of the Customer' which means consumers are now shaping business strategy. Customers expect consistent and ...
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