Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s business landscape is, after all, highly dynamic: increasing competition, margin pressures and the threat of disruptive innovation all conspire to erode the market shares of the complacent. The public sector is changing as well, with […] Read more
Fast food – certain estimates suggest the industry will be worth over $600 billion globally by 2019. From McDonalds’ ubiquitous golden arches to KFC’s red signage, fast food companies’ logos are one of the few relatively unchanging aspects of an industry constantly growing in both competitiveness and complexity. In the race for market share, companies […] Read more
Marketing is a multi-billion rand exercise in setting expectations. Adverts for efficient service, innovative products, reduced hassle, friendly staff – in all highly competitive markets, big promises (and budgets) abound. South Africa’s consumer banking space is no different. Between them, the country’s retail banks spend billions annually on campaigns designed to captivate and delight. In […] Read more
South African crowd integrated media analytics and insights company, BrandsEye, reports that its data predicted a win at the polls for reality TV star and businessman, Donald Trump. Polling day in the US represented the most publicised and significant yet also most divisive and volatile election in the history of the USA and arguably Western democracy. According […] Read more
The digital age has fundamentally altered how we communicate – particularly via text. Be it a tweet, online comment or Facebook post, we’re constrained not only by the limits of language’s written form, but often by a character limit. Seeking to put across as much information in as few words as possible, we’ve changed how […] Read more
Understanding this growing and influential virtual community, that is Black Twitter, presents a unique opportunity for brands in South Africa wanting to engage more effectively with their customer base. If the term ‘Black Twitter’ leaves you scratching your head, you’re not alone. Although this influential online community’s roots date back around seven or eight years, […] Read more
