The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands increase their investment in media, questions around media industry trans... Read more
The iProspect teams in South Africa, in partnership with over 90 other markets, will now collectively define a new era in media and be the first agency to offer performance driven brand buil... Read more
A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with data analytics skills, followed by marketing automation, user experience, digital vi... Read more
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN on the impact of Covid-19 and the trends in media spend, 2021 may... Read more
What a week! #uBaba took my focus for the most part, largely due to jaw-dropping testimony at the #StateCaptureInquiry. It read like a spy novel... Read more
The first half of 2020 has put a spotlight on the business of information and entertainment. The world has turned to media, entertainment and platform companies and the industry has been cha... Read more
