Tag: analytics

Each day, I’m sent hundreds of trend reports from around the world and, to save you the trouble of reading ...

Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation ...

Media has evolved from being a mechanism of relaying information to a vessel hosting conversations. It has shifted from channelling ...

In the digital world, analytics are everywhere and, increasingly, everything. Today’s product, marketing and advertising strategies are based on more ...

The second wave of news gamification, changing practices in investigative journalism in response to source protection erosion, and the rise ...

Harry Herber sees where the industry has to go – but can’t see it changing fast. If I rewind to ...