Despite local research having significant attributes that global companies cannot equal for the South African market and others in Africa, some multinationals remain blindsided by industry h... Read more
The Ask Africa 2016/2017 Icon Brands Awards were presented at a stylish and exquisitely catered midday function at the The Venue, Melrose Arch. The Icon Brands Awards are designed to recogni... Read more
Essentially, the ‘Internet of Things’ tracks human behaviour in as unobtrusive and rewarding a way as possible. It is very different to traditional market research interviews. Google has mop... Read more
Johannesburg, 02 September 2014 Dear Editor I would like to thank you for publishing an interesting article entitled ‘Changing consumers mean changes in LSMs’ on 1 September. The gist of the... Read more
There is a lot of turmoil is in the global broadcast research industry. The old economic adage comes to mind – if the US sneezes, we catch pneumonia. Having said that, turmoil can be g... Read more
Research is a vital tool for media organisations, both on the advertising side and that of editorial. Knowing the reader, what they want, where they go, how they shop, why and where they spe... Read more
