Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, providing insights, and giving it meaning. Read more
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
There are three things we have learned about what everyone can do to stop fake news: Feedback to friends, keep data to yourself, use blockchain. Read more
A look at traditional shopping malls and whether technology can be a better enabler of the mall experience, or whether tech, like online shopping, could be the death of it. Read more
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now able to be compared to digital when it comes to ad attribution. Read more
