The imperative for true engagement in the creator economy
Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...
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Tag: artificial intelligence
Why Africa’s AI moment is a strategic lever
A new report from the AI company SAS Institute and the Global Center on AI Governance challenges the image of ...
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NOW is the right time to build the digital functionality of Afrikaans
Language is a medium we use every day and that we need to function optimally. Like breathing, it is integral ...
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AI and the Superbowl ads
The only major television event we can still consider to be appointment-viewing is the Super Bowl. In the ad landscape, ...
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Studies show SA trails US in AI implementation by 50%
“South Africa is not short on ambition when it comes to artificial intelligence. What we are short on is execution,” ...
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Selling to a ‘dysoptimistic’ generation
In the midst of economic upheaval, polarising politics and environmental setbacks, the global Zeitgeist is embracing a mood South Africans ...
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