Tag: attention economy

You’ve been planning your new advertising campaign for months. Marketing budgets have been blown on a television commercial (TVC), media ...

Netflix launched in 1997 and by 2007 it began its transformation into a true ‘video on demand’ platform.

With the average consumer being exposed to something like 10 000 marketing messages a day, the whole issue of getting ...

Spark Media proudly brings you yet another ground-breaking webinar on Cause, Consequence and Course Correction presented by international guest speaker ...

In a world saturated with content, we need to make sure that our message (big or small) draws the consumer ...

When we think of attention economics, brands must entice users to volunteer their attention and spend money. It is also ...