Tag: attention economy

Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...

You’ve been planning your new advertising campaign for months. Marketing budgets have been blown on a television commercial (TVC), media ...

Netflix launched in 1997 and by 2007 it began its transformation into a true ‘video on demand’ platform.

With the average consumer being exposed to something like 10 000 marketing messages a day, the whole issue of getting ...

Spark Media proudly brings you yet another ground-breaking webinar on Cause, Consequence and Course Correction presented by international guest speaker ...

In a world saturated with content, we need to make sure that our message (big or small) draws the consumer ...