It’s reach, not ratings, that will determine TV advertising’s future
Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and ...
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Tag: audience
Talking about TV: Most talk YouTube – especially younger viewers
One of the big headlines from Nielsen's The Gauge report is that Google’s YouTube now captures 7.9% of all video ...
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Want to reach younger audiences? Help is likely already working in your newsroom
Ask a major news publisher which new readers they’d most like to reach, and odds are their first response will ...
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An African renaissance of Paramount importance
With this global beckoning for the telling of African stories, as creatives, we are commissioned by our ancestry to remember, ...
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Painful adjustments as cash (not market cap) becomes king again for media companies
Back in 2013, Netflix’ Ted Sarandos famously said that “The goal is to become HBO faster than HBO can become ...
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Generation Z: the hybrid socials
When one thinks of Gen Z, or in the South African context ‘ama2000’, many things come to mind. Partying. Memes. ...
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