I reckon I can still hear the distant reverberation of vuvuzelas here in Joburg originating from what was the biggest sporting event in South Africa’s history, the FIFA 2010 World Cup. Socce... Read more
Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media – consider the reach, look at the frequency, and th... Read more
The world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, and as consumers change the ways in which they... Read more
The biggest question relating to online publications is how does one make money from it. 24.com’s GM Geoff Cohen explains. We all know that the barriers to entry for online publications are... Read more
