Crossing the content divide
To succeed in this new era, media owners must offer a personalised approach based on sound strategy, creating value for ...
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Tag: audience
Streaming, skipping, and staring at the screen, spell-bound …
"If you keep watching so much TV, your eyes will turn square!" Common folklore among Boomer parents, this old proverb ...
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The audio megatrend
The world – including, finally, South African broadcasters – is turning to audio, opening a wealth of opportunities for innovative ...
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Netflix and other streaming giants pay to get branded buttons on your remote control
Samsung remotes have a monochrome design with small buttons for Netflix, Disney+, Prime Video and Samsung TV Plus. Hisense remotes ...
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It’s reach, not ratings, that will determine TV advertising’s future
Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and ...
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Talking about TV: Most talk YouTube – especially younger viewers
One of the big headlines from Nielsen's The Gauge report is that Google’s YouTube now captures 7.9% of all video ...
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