If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
[PARTNER CONTENT] Over the years our advertising team has gained deep insight into our regional market. Check out our Great Deal promo concept. Read more
Despite the dramas at SABC, the past five years has seen significant growth in broadcasting, both in audiences, choices and revenue. Read more
Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing. Read more
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially true for campaigns designed to build brands and those which rely on video. Read more
[PRESS OFFICE] To see exactly how the marketing landscape has shifted and changed for your business, you need to analyse your own data, found in your unique website visitors. Read more
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