[PRESS OFFICE] Everlytic, a software company specialising in digital messaging and marketing automation, has released an educational white paper series. Read more
Television remains the most efficient platform for sponsors to reach and engage with rugby fans. According to caytoo, 75% of RWC 2019 sponsors are finance, telecom and travel brands. Read more
[PRESS OFFICE] A higher engagement rate – which is what nano-influencers bring – can be an effective marketing strategy for your business. Read more
Elusive Newzroom Afrika hosted its very first trade marketing roadshow, providing insights into the value of its platform and audience. Read more
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to the past – as part of a media solution that may span other c... Read more
[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
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