Playing to win with gamified marketing
From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily lives. The idea ...
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From ad impression to sale: How ripe are your leads?
Sales and marketing have been playing broken telephone. Traditionally, marketing campaigns ended with delivering leads to client – and that’s ...
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The age of the algorithm is about more than ads
Much has been written about the advent of the “maths men” in advertising, but with the events of the last ...
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