Tag: Be the Coach

Sports sponsorship is so much more than the ‘chairman’s folly’. Done well, it is one of the most powerful platforms ...

Last night was the final awards night for this years Cannes Lions and we managed to pick up a Gold! The win ...

It is Friday morning in Cannes and the sun is shining. This would normally be great if I weren’t so bleary eyed ...

If day one was all about discovering shitness then day two was all about my sense of fragility. This may ...

Carling Black Label’s Be the Coach campaign has won the ‘Best Integrated Sport Marketing Campaign’ award at the Virgin Active ...