From the ‘cowboys’ of the media industry to stalwarts of the business
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative ...
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Tag: billboards
Thinking out-the-billboard
Out of home (OOH) media, revered for its BBE (that’s Big Billboard Energy) and larger-than-life presence, is a great way ...
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The fight for transformation of the OOH advertising industry continues
As the Black Billboard Owners’ Alliance, our aim is to move from getting crumbs of the R48-billion a year advertising ...
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Static vs. digital: When it comes to outdoor media, both can play a role in your media strategy
Don’t for one second think that static OOH is disappearing – quite the contrary. The static occupancy rate in South ...
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Transforming OOH through the OMC
With the incredible speed that OOH itself has moved and continues to move; it has been important for us to ...
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Marketing Kraal and Nungu Candy partner in sweet deal
Nungu Candy chose Marketing Kraal's effective container billboards to promote the Zeli brand and increase brand awareness.
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