OOH flies high in the digital age
The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the media ...
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Tag: billboards
Briefly… H&M use Guerrilla tactics for local launch
Unless the silly season has hit you early and hit you hard, you’re probably aware that global fashion megastore H&M ...
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OOH boy, you’ve come a long way baby
When you think about it, the medium that has evolved and transformed itself most in the past couple of decades ...
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EcoMobility: Will it impact the format of OOH advertising?
The hot topic on the streets of Sandton at the moment is EcoMobility, the system designed to remove congestion from ...
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It’s all ‘Relativ’: New name and direction for Grass Roots Media
Grass Roots Media has undergone a transformation to reflect new values and a new strategic direction. Michael Bratt attended the ...
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Will OOH still need media planners in the future?
The outdoor industry: "Will you still need me, will you still feed me, when I’m 54?", (with apologies to John, ...
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