Tag: brand activations

Activations have become an integral cog in the marketing wheel for many brands. They allow brands to pull their consumers ...

According to the Customers 2020 Report, by 2020, ‘customer experience will overtake price and product as the key brand differentiator’. ...

The issue of how brands deepen meaning for consumers by creating Cultural Value is gaining ground among the marketing community. ...

Woolworths customers were surprised and then moved when packers in a Johannesburg store last December suddenly burst into melodious song ...