Tag: brand content

Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge ...

Why are brands set on using Facebook as their main advertising channel? Is it not frustrating that one must spend ...

The key lesson is that brands need to remind themselves they don’t have to play by the rules of massive ...

As companies realise they are in fact media companies and brands themselves, whatever their primary endeavours, the more they need ...

Brand content marketing is quickly becoming the marketing jargon phrase du jour. Since The Coca-Cola Company’s public declaration of its brand content intent, marketing directors ...

It had to happen sometime. Now 2012 is shaping up to herald the wide-spread adoption of brand content marketing in ...