Premium brands have a distinction problem
Premium brands have a distinction problem, not a quality problem. Quality is now expected, making differentiation harder. Distinctiveness supports premium ...
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Tag: brand equity
South Africa’s top brands add $14bn in value as MTN returns to No.1
Top 30 brands add $14bn: South Africa's 30 most valuable brands grew 47% since 2024 to a combined value of ...
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Africa’s most powerful media isn’t on the media plan
Media now lives everywhere brands appear including litter, packaging and public spaces. Reverse Media Schedules treats branded litter as negative ...
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The imperative for true engagement in the creator economy
Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...
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Team Taylor: Why Swift’s brand works so well
There is no escaping Taylor Swift. Even if you try to ignore the star, she is currently everywhere. On the ...
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The Grinch of Valentine’s Day, but Netflorist got its crisis comms right
One of the easiest ways to solve the majority of brand attacks is to respond quickly. A brand that shows ...
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