One of the easiest ways to solve the majority of brand attacks is to respond quickly. A brand that shows it is listening and does indeed care will go far when it comes to ensuring a solid on... Read more
Three questions you need to ask yourself as we head into the last quarter of the year are: who are you, what are you and what makes you different? Read more
Tiger Brands compromised its brand equity in three key areas in its response to the listeriosis crisis. Read more
Simply put: premium is powerful. Not only do consumers aspire and strive to buy premium brands, their inherent profitability means businesses long to create and manage. After all, successful... Read more
