Africa’s most powerful media isn’t on the media plan
Media now lives everywhere brands appear including litter, packaging and public spaces. Reverse Media Schedules treats branded litter as negative ...
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Tag: brand equity
The imperative for true engagement in the creator economy
Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...
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Team Taylor: Why Swift’s brand works so well
There is no escaping Taylor Swift. Even if you try to ignore the star, she is currently everywhere. On the ...
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The Grinch of Valentine’s Day, but Netflorist got its crisis comms right
One of the easiest ways to solve the majority of brand attacks is to respond quickly. A brand that shows ...
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So much more than a logo: Brand equity gives the upper hand
Three questions you need to ask yourself as we head into the last quarter of the year are: who are ...
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Three major mistakes Tiger Brands made in response to the listeriosis crisis
Tiger Brands compromised its brand equity in three key areas in its response to the listeriosis crisis.
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