I’ve been trawling through some of these 2020 trend lists and they read like a news bulletin running the same headlines all day on different networks. Read more
More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Read more
In the highly commoditised world of consumerism, the biggest challenge facing brand experts and marketers is not to create a differentiated brand or product/service, but to build salience by... Read more
Many people talk about the future of advertising. It’s a hot topic, especially when you come from an agency background. I’ve sat in debates and had exchanges with people on the agency side a... Read more
Global brand agency, The Brand Union, has absorbed Coley Porter Bell (South Africa) – a company owned by parent company, WPP – and acquired The Fearless Executive, an agency specialis... Read more
