Kagiso Musi Articles 11
Kagiso Musi is the Group Managing Director of Meta Media South Africa, a new data-led media player in the country. She leads the Johannesburg and Cape Town offices with a list of blue-chip clients. The agency focuses on analysing and uncovering insights from the most granular forms of data and utilising that data to help clients win. Musi has holistic marketing communications experience and has been trained in its diverse value-chain. She uses this multifaceted experience to approach business opportunities more strategically and to solve business and brand challenges more holistically. She has helped develop leading positioning and branding communications for local and international blue-chip clients and has a proven history of designing successful marketing and communications campaigns for organisations across various sectors. Musi’s experience spans sub-Sahara African with a specialisation in telecommunications, financial services, retail and broadcast entertainment. A graduate of the AAA School of Advertising, Wits Business School and University of Roehampton. A member of the MAC Transformation Charter Council, and a trustee on the board of Young Entrepreneurs South Africa, a member of the G20 YEA. Musi’s drive at Meta Media is to help identify improvement initiatives that can be driven through media strategy, content and delivery, hearing the customer through data and using the data to find appropriate channels to speak to the customer and elicit positive change.
Usually seen as a strong supporting act to TV, OOH now offers genuine reach to help make up TV shortfalls and acts as a priming medium for digital channels supporting social platforms better than other channels Read more
Government communicators must not be led astray and believe 'views', 'likes' and 'shares' will disarm people into not engaging and not asking the hard questions. Read more
All the content we are serving forces us to be deliberate about the ‘environment’ in which we serve it, whether it’s on the first, second, third or fourth screens. Read more
As media and advertising people, we need to think about the intersection of where consumers find their content and how that content makes them feel. The best way s is to really mine the data... Read more