Kagiso Musi Articles 11

Kagiso Musi is the Group Managing Director of Meta Media South Africa, a new data-led media player in the country. She leads the Johannesburg and Cape Town offices with a list of blue-chip clients. The agency focuses on analysing and uncovering insights from the most granular forms of data and utilising that data to help clients win. Musi has holistic marketing communications experience and has been trained in its diverse value-chain. She uses this multifaceted experience to approach business opportunities more strategically and to solve business and brand challenges more holistically. She has helped develop leading positioning and branding communications for local and international blue-chip clients and has a proven history of designing successful marketing and communications campaigns for organisations across various sectors. Musi’s experience spans sub-Sahara African with a specialisation in telecommunications, financial services, retail and broadcast entertainment. A graduate of the AAA School of Advertising, Wits Business School and University of Roehampton. A member of the MAC Transformation Charter Council, and a trustee on the board of Young Entrepreneurs South Africa, a member of the G20 YEA. Musi’s drive at Meta Media is to help identify improvement initiatives that can be driven through media strategy, content and delivery, hearing the customer through data and using the data to find appropriate channels to speak to the customer and elicit positive change.