All the content we are serving forces us to be deliberate about the ‘environment’ in which we serve it, whether it’s on the first, second, third or fourth screens. Read more
As media and advertising people, we need to think about the intersection of where consumers find their content and how that content makes them feel. The best way s is to really mine the data... Read more
While the modern consumer is increasingly diverse, she is faced with increased financial pressures in a world where changes are slow to come. Read more
Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power. Read more
The fragmented media space, which the brands and consumers live in, creates an even bigger complexity for advertisers and their ability to break through. Read more
Political leaders’ use social media as a one-dimensional space where they can dish out information in the form of monologues and updates with little to no room for interaction. Read more
