ABC: Authentic Brands Connect
Content, consumption and consumer trends in media have changed – as has the audience’s approach to advertising. Brands are seeking to ...
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Tag: brand intelligence
Pay-TV cap won’t save the SABC, measurement and innovation will
The SABC should look beyond revenue regulation for its security. Covid-19 is a global socio-economic issue, they should leave the ...
Read moreDetailsSA economy gearing to rebuild as Covid-19 cases exceed 100 000
Following the address by President Cyril Ramaphosa last week on easing Covid-19 lockdown restrictions, media coverage shows increased mentions of ...
Read moreDetailsMedia analysis shows lack of clarity with talks of level 3 lockdown
Media coverage analysis over the past week shows how various ministers and provinces have reacted to the news of possibly ...
Read moreDetailsMedia research shows uncertainty as South Africa goes into level 4 lockdown
Amid uncertainty around the altered lockdown restrictions, media coverage points to a lack of clarity around why some industries cannot ...
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Infographic: Impact of COVID-19 under the spotlight in leading media coverage
Both online and traditional news media outlets shed light on how the changes in lockdown restrictions, from level 5 to ...
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