Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements for a business’s success. Read more
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways in which they should be evaluated. It’s time to abandon this trope... Read more
To maximise the impact of research and data investments, it is just as important to know how to use them effectively as it is to know what kind of research to commission. Read more
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more
