Tag: brand strategy

Defining a brand has become quite a lofty exercise. We tend to wax lyrical about the perception it builds, or ...

Accenture is buying the King James Group in what is its first acquisition in Africa.

To be nominated for 12 SA Radio Awards in 2021 and then win six of them, including the coveted Commercial ...

A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts.

A higher engagement rate – which is what nano-influencers bring – can be an effective marketing strategy for your business.

With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard ...