Brands connecting with social issues can be a win-win: Consumers become aware of important social issues that may lack media exposure and brands connect with like-minded consumers in a more... Read more
A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and to gain insights for her work, went beyond preconceived expectations. Read more
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to address these. Read more
Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements for a business’s success. Read more
