A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and to gain insights for her work, went beyond preconceived expectations. Read more
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to address these. Read more
Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements for a business’s success. Read more
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways in which they should be evaluated. It’s time to abandon this trope... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.