Proudly South African brand, Sugarbird Gin has launched two novel packaging ideas just in time for Christmas. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this data for profiling – brand usage against media types. Read more
Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing. Read more
As a result of Barclays Africa down selling its stake in it, South African banking group Absa has rebranded. Here’s a behind the scenes look at the process. Read more
FOX Networks Group Africa continues to grow its presence across the African continent with a new man, Evert van der Veer at the helm. Read more
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