The art of using data to harness the power of your target market
To maximise the impact of research and data investments, it is just as important to know how to use them ...
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Tag: brand strategy
Useful and practical media predictions from Kantar
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media ...
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Behind the brand: Sugarbird Gin flies the flag for positive change… and sexy branding
Proudly South African brand, Sugarbird Gin has launched two novel packaging ideas just in time for Christmas.
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Vusi Thembekwayo: ‘They don’t have a long-term strategy because there isn’t a long-term in today’s world’
Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...
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Eat, drink, talk: The results of the ES Products and Brands Survey at a glance
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this ...
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Behind the Brand: The current affairs, boundary pushing advertising of Nando’s
Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing.
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