With a massive sample of more than 28 000 middle-class-and-up South Africans responding to our survey, we discovered a staggering 60% listen to podcasts, and 21% do it every single week. Read more
It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle of the drought-stricken Great Karoo. Read more
For advertisers, it could be pretty important to know that of 25 599 economically active South Africans living in households bringing in over R25 ooo a month, 58% prefer reading, ranking it... Read more
WhyFive’s recent BrandMapp SA Lifestyle Survey caught the attention of many due to its huge size, in-depth questions and the time it took to fill in. But did it flout any privacy regulations... Read more
It’s already common parlance, but ask yourself: would you rather deal with guy who has a relatively small data set, but really knows what to do with it, or someone who’s got a massive set, b... Read more