South Africa’s consumer-class women are rewriting the rules of modern womanhood
Education drives opportunity: 71% have post-matric qualifications; 39% hold degrees or postgraduate qualifications. Work is the norm: Just 2% are ...
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South Africa’s consumer class youth is playing snakes and ladders
The lazy story about young South African consumers is that they are broke, stuck, unemployed and hard to reach. The ...
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The All Blacks are coming! Who cares?
Rugby leads South African sports viewership, ahead of soccer and cricket among the consumer class. Greater inclusivity and the “Siya ...
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South Africans gaming loyalty programmes to survive a tough economy
Loyalty has become a key growth driver, powered by data that reveals what keeps consumers buying and spending more. South ...
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South Africa’s consumer class is back on the road
Even as spiking petrol and diesel prices are squeezing South African wallets tighter than the backlog of oil tankers trying ...
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South Africa’s consumer class is all in on AI
AI-driven tools have been evolving for decades, but when ChatGPT was released to the public on 30 November 2022, it ...
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