South Africans gaming loyalty programmes to survive a tough economy
Loyalty has become a key growth driver, powered by data that reveals what keeps consumers buying and spending more. South ...
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Tag: BrandMapp
South Africa’s consumer class is back on the road
Even as spiking petrol and diesel prices are squeezing South African wallets tighter than the backlog of oil tankers trying ...
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South Africa’s consumer class is all in on AI
AI-driven tools have been evolving for decades, but when ChatGPT was released to the public on 30 November 2022, it ...
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How are South African consumers feeling at the end of a lo-ong year?
As retailers in South Africa prepare for what they hope will be an end-of-year boom, it’s worth asking the question: ...
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Who’s lighting a fire on Heritage Day?
With the arrival of democracy in South Africa, Heritage Day replaced Shaka Day with the intention of creating a moment ...
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For South Africans, cinema still holds extraordinary allure
Asked about their favourite interests and pastimes, the South African consumer class ranks movies at number three in their top ...
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