It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle of the drought-stricken Great Karoo. Read more
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to good use by the industry. Read more
For advertisers, it could be pretty important to know that of 25 599 economically active South Africans living in households bringing in over R25 ooo a month, 58% prefer reading, ranking it... Read more
WhyFive’s recent BrandMapp SA Lifestyle Survey caught the attention of many due to its huge size, in-depth questions and the time it took to fill in. But did it flout any privacy regulations... Read more
It’s already common parlance, but ask yourself: would you rather deal with guy who has a relatively small data set, but really knows what to do with it, or someone who’s got a massive set, b... Read more
