If a consumer trusts a brand, they are willing to pay a premium for it even though there are other similar offerings available to them at a lower price. Read more
Competition in today’s business landscape has never been fiercer. The market is saturated with brands, and companies are competing for customers in a global landscape. At the same time, cust... Read more
Customer experience should be at the centre of everything; technology should be used to drive and enhance it, while freeing up employees to deliver the human touch in customer interactions. Read more
Take a step back and assess the brand and the story it tells its customers before determining which technology solution is the right one to meet brand needs. Read more
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