Tradition meets digital and programmatic pioneering
There is something truly remarkable about a bold and imaginative approach that enhances the value of marketing. When out-of-home emerges ...
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Tag: brands
Olympics 2024: what new social media guidelines mean for athletes and sponsors
Cellphone cameras are ubiquitous at modern sporting events. Whether it’s a school swimming gala, the local rugby club squaring off ...
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Mass vs niche marketing to Gen Z
When discussing Gen Z, it’s easy to get caught up in the discussion around mass versus niche targeting. As a ...
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The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted ...
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What do I do now that I have become the ‘challenged’ and need to respond to the feisty young start-up?
A few months ago, I was in a meeting with the strategy chief from a leading agency who vehemently confronted ...
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Media Moves: Tobie Badenhorst to head up Primedia Sport, Kea Zawadi presents Algoa FM Top 30, SAMRO increases its radio and general royalty distribution
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Primedia hires ...
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