Influencer marketing is cutting through the content shock of a digital age
Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media ...
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Tag: brands
One size doesn’t fit all: advice for brands trying to access the African market
Entering a new market is never an easy journey. The African market can be challenging as one size certainly doesn't ...
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What’s that sound? Audio logos are another instrument in the marketing symphony
Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else ...
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Five things marketers should know about brand management
What comes to mind when you think of the phrase 'world-class brand'? Apple? McDonald’s? Nike? While there are a number ...
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Top tips for working with global brands
The most challenging and rewarding experiences Cheryl Dube has had is the work she’s completed on global brands. Here are ...
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For SA’s middle class Covid-19 is not the worst stressor
When a mega-sample of 30 000 mid-income South Africans participating in the latest BrandMapp survey were given a list of ...
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