GeoPoll Report: Consumer brand perceptions in South Africa
According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due ...
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Tag: brands
Five key considerations for B2B tech brands looking to scale PR in Africa
While the changes over the past year have created a conducive environment for technology companies with highly-relevant products and solutions ...
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How to spot a creative content opportunity, promote brand relevance and drive change
Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted ...
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Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
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Gamification, a new level of engaging with your brand audience
By gamifying content, you are asking consumers to engage with the brand in an entertaining way, and that sometimes that ...
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Announcing all the brand finalists in the 17th annual Sunday Times GenNext Awards
Ten brands are in the running for the prestigious title of Overall Coolest Brand at the 17th Sunday Times GenNext ...
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