Impact in just 280 characters: It’s time for more brands to Tweet
If you didn’t launch your new brand, product or service on Twitter, did you launch at all? With over 192 ...
Read moreDetails
Tag: brands
Creators and TikTok: a formula for success
The original marketer’s conundrum of whether to TikTok or not, is today less so ‘how’ and more so ‘when’.
Read moreDetails
Podcasting: The right to be heard
The top five podcasts in South Africa by listenership include Distractible, The Joe Rogan Experience, Podcast and Chill with MacG, ...
Read moreDetails
The ‘silver fox’ is foxier than the fox
Winner of the MOST Awards Media Owner Legend 2021 is Mediamark CEO Wayne Bischoff.
Read moreDetails
The science of product placements – and why some work better than others
With viewers migrating to streaming services and web videos, the product placement trend makes sense. But not all product placements ...
Read moreDetails
Authenticity in advertising: Oxymoron or business imperative?
Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns ...
Read moreDetails
