Black tax, ubuntu and the opportunity for brands
The concept of black tax has drawn a lot of attention in recent years. It is something that is considered ...
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Tag: brands
Youth brand study uncovers student gender gap
CYBERTORIAL* For brands battling with the flux of the youth market’s brand decisions, a recent study across SA universities on ...
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Africa rising: Marketing trends impacting the retail space
There are many macro trends, globally and locally, which affect both retailers and brand manufacturers in the consumer goods space. ...
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Communities, not consumers: The marketing gold for media brands
In an unstable market where technology makes the choice of information sources infinite, a media brand must build strong community ...
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SuperSport dominates social media in Africa
The 16th annual Pamro conference, currently underway in Dar es Salaam in Tanzania, has seen a large number of varied ...
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The sneaky creep of ‘stealthinflation’
OPINION: I’m always sceptical when supermarket groups publish food inflation figures along with their sales data in financial results. (In ...
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